| A | B |
|---|
| Attitude | a good or bad feeling about something that forms over time and is unlikely to change |
| B2B Marketing | business-to-business marketing, creating, promoting, and selling goods and services to organizations |
| belief | an idea that one holds to be true or real |
| Brand value | A brand's worth in terms of income, potential income, and prestige |
| business customer | An organization that purchases goods and services that allow it to create and sell its own products and to operate on a day-to-day basis |
| Communication | An exchange of information in which the words and gestures are understood in the same way by both the speaker and the listener |
| Corporate responsibility | A business's active efforts to create a positive impact on its employees, the community, and the environment |
| Culture | The system of values, traditions, and preferences that is handed down from one generation to the next |
| Customer loyalty | The customer's preference for a business; usually expressed in regular purchases from the business |
| Customer satisfaction | A measure of how well a business or product meets or exceeds customer expectations |
