| A | B |
|---|
| Advertising | The paid, nonpersonal form of communication that businesses use to promote their products. |
| Mass Media | Means of communication such as TV, radio, and newspapers. |
| Direct-mail Advertising | Consist of ads sent by mail to people's homes. |
| Transit Advertising | Consist of posters placed on the sides of buses, in subway stations, in trains, and at airports. |
| Infomercial | A TV program, usually 30 minutes long, made to advertise a product. |
| Webcast | Like a TV or radio broadcast bt it's sent and received over the web. |
| Cyber ads | Ads that appear on the Internet. |
| Pop-up Ads | Appear for a few seconds when you first log onto the internet. |
| Banner Ads | Displayed across the top or bottom of the screen. |
| Screen Ads | Appear at the left or right of the screen and can be printed for future reference. |
