| A | B |
|---|
| promotion | Advertising, publicity, and public relations are all aspects of |
| the opening of new markets around the world | The strongest driver of international marketing has been |
| international marketing | A series of activities that creates an exchange and satisfies customers across international borders is: |
| cultural differences | One characteristic that makes international marketing different than domestic marketing is: |
| distribution | Determining the best way to allow customers to locate & obtain the products and services of a business is known as: |
| marketing information management | Developing databases of product, customer & competitive information is a component of: |
| product/service planning | Designing, developing, maintaining, improving, and acquiring products to meet customer needs is a function of: |
| financing | Developing payment and credit systems to help customers purchase goods & services is a component of: |
| pricing | Setting a value for goods and services is known as: |
| free trade | The unhindered trade of legal goods and services between countries is called |
