| A | B |
|---|
| Alteration | making changes to meet customer needs and wants; improvement of an established product. A product mix strategy in which a business makes changes to its products or product lines |
| Consistency | A product mix dimension referring to how closely a company's product lines are related in terms of the products' end use, methods of distribution and production, target market, and/or price range |
| Contraction | narrowing or decreasing number of product lines carried. A product mix strategy in which a business removes, or deletes, product items or product lines from its product mix |
| Deep | extensive variety within a product line. A description of the depth of a business's product mix offering a great many items in the product line |
| Depth | A product mix dimension referring to the number of products and the assortment of sizes, colors, and models offered in a product line |
| Expansion | increasing number of product lines carried. A product mix strategy in which a business expands its product mix by adding additional product items or product lines. |
| Narrow | limited product lines carried, typically very specialized. A description of the width of a business's product mix offering a limited number of product lines |
| Product depth | number of items offered within each product line |
| Product Elimination | The removal of a weak product from the market and from the company product mix, also known as product discontinuation |
| Product line | group of closely related products manufactured by a business, a group of related product items |
| Product width | number of different product lines |
| Shallow | limited variety within a product line. A description of the depth of a business's product mix offering few items in the product line |
| Trading up | Adding a higher-priced product to a line to attract a higher-income market and improve the sales of existing lower-priced products. |
| Trading down | Adding a lower-priced item to a line of prestige products to encourage purchases from people who cannot afford the higher-priced product, but want the status. |
| Width | A product mix dimension referring to the number of product lines carried by a company. |
