| A | B |
|---|
| Goals | “where you are headed and the plan you would like to fulfill” |
| Marketing Mix | “a combination of the four elements of the 4 Ps” |
| Place | “getting a selected product at the right place and right time and convenience for the customer” |
| Price | “the amount of money the business asks in exchange for the products or services” |
| Product | “the goods or services or ideas a business offers to its customers” |
| Promotion | “how to advertise the products or services” |
| Strategies | “a plan of action” |
| Tactics | “an action planned to provide a specific end” |
