| A | B |
|---|
| Sports Media | Any sporting event or news broadcasting through a media outlet. |
| Non-sporting event | Any event that does not incorporate sports (plays, concerts, festivals) |
| Sports marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives. |
| Event Marketing | Designing or developing a live themed activity, occasion, display or exhibit, such as a music festival or concert to promote a product, cause or organization. |
| Brand | All the combined impressions and experiences associated with a particular company, good, or service |
| Goods | Tangible objects that can be manufactured or produced for resale |
| Intangible | Not capable of being detected through the senses |
| Licensed merchandise | Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer |
| Sponsor | Businesses or organizations that pay to associate their names or products with a sporting event. |
| Personal Training | The process of getting ready to compete (participating in an exercise class at the local health club, etc.) |
| Sanctioning Body | An organization that has regulatory function that creates the rules for the participants (ex. NCAA, NASCAR, etc.) |
| Owned-goods services | An area of service retailing that involves repairing, changing, improving or maintaining a good that the consumer has already purchased |
| perishability | A product’s ability to withstand being stored |
| quality | The degree of excellence of a good or service—how good it is |
| rented-goods services | An area of service retailing that involves giving consumers limited use of a good for a certain period of time |
| separability | A product’s ability to be considered apart from its provider |
| services | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
| smoothing | Offering a discount to consumers for purchasing products that otherwise would go to waste |
| tangible | Capable of being touched, smelled, tasted, seen, or heard |
| venues | Buildings or places where sports and events occur |
