| A | B |
|---|
| Cons | Negative characteristics |
| Decision | A choice among alternatives |
| Decision-Making | Choosing among alternatives |
| Innovation | Something new, such as a new product, strategy, or process |
| Invention | To produce (as something useful) for the first time through the use of the imagination or of ingenious thinking and experiment. |
| Paradigm Innovation | A type of innovation that involves a significant change in thinking |
| Position Innovation | A type of innovation that occurs when the purpose of a product is changed |
| Process Innovation | A type of innovation that occurs when a business changes how something is done |
| Problem Solving | Finding solutions to obstacles or problems |
| Product Innovation | A type of innovation that occurs when a business either creates or improves a product |
