| A | B |
|---|
| a group of consumers of approximately the same age who have undergone similar experiences | age cohort |
| how old a person feels as compared to his her true chronological age | perceived age |
| a conception of or belief about something | notion |
| an artificial division in society where some members get more resources than others simply because of their relative standing, power or control in a group | Social Stratification |
| the money available to a household over and above what is required | discretionary income |
| the use of psychological, sociological and anthropological factors to construct segments | psychographics |
| a person who often serves as a source of information about market-place activities | market maven |
| the process of learning the beliefs and behaviors endorsed by another culture | acculturation |
| an emerging form of ecommerce that combines social networking and online retailing and allows an online shopper to simulate the experience of shopping in a brick and mortar retailer | social shopping |
| an online social community | cyberplace |
