| A | B |
|---|
| outstandingly bad; shocking | egregious |
| vivacious and enthusiastic | effervescent |
| unwilling or unable to believe something (of a person or their manner) | incredulous |
| the profusion of options in the modern marketplace forces us to make repeated decisions that may drain psychological energy while decreasing our abilities to make smart choices | consumer hyperchoice |
| strategy where stores create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation | retail theming |
| the conscious designing of a space and its various dimensions to evoke certain effects on buyers | atmospherics |
| a process that occurs when the consumer experiences a sudden urge to purchase an item that he or she cannot resist | impulse buying |
| small set of consumers that try out a new product while being observed by company personnel | focus group |
| general attitudes about shopping | shopping orientation |
| a term to describe the new sharing economy where people rent or barter what they need rather than buying it | collaborative consumption |
