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Ch. 2 The Art of Graphic Design

AB
abstractDoes not closely resemble something from the real world you can see or touch
GestaltSeeing an image as a whole rather than as its individual parts
simultaneous contrastThe perception that colors change when placed beside other colors
motifA basic element that is repeated to create a pattern
hueThe name of a color in its pure form
symbolImage that stands for an idea
closureThe tendency to complete partial forms or shapes by seeing lines that do not exist
intensityThe brightness or dullness, or level of saturation, of a color
compositionThe design or arrangement of parts on any two-dimensional surface
afterimageThe appearance of a primary color's complement when you close your eyes or move them to a white background
elements of artThe building blocks used by artists; line, shape, color, texture, value, form, and space
golden sectionAn ancient Greek ideal ratio that can be expressed in numbers as 0.618034:1
principles of designGuides the use of the elements of art; balance, movement & rhythm, emphasis, unity & variety, pattern, proportion, and contrast. In graphic design, also dynamics, closure, and expression
additive primariesThe primary colors of light - red, green, and blue - which create white light when mixed together
optical illusionSeeing something other than what is really there
visual pathA visual journey along a page created by the careful placement of lines, shapes or forms, and colors
valueThe degree of lightness or darkness of a color determined by the amount of light it reflects
expressionThe emotional, cultural, or social content of a design
illusionA false belief about something you see
spectrumThe range of color; refracted or bent wavelengths of light


Computer Graphics 2A/B, CVPA and CG 1 instructor
Suitland High School
Forestville, MD

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