| A | B |
|---|
| Business Plan | A written description of a new business venture that describes all aspects of the business. |
| Executive summary | A brief account of the key points in contained in a business plan. It should be no more than two pages and should include the most important information from each section of the plan. It should open with a compelling story to persuade the reader that the business is going to succeed. |
| Vision statement | Establishes the scope and purpose of a company and reflects its values and beliefs. |
| Mission statement | Expresses the specific aspirations of the company, the major goals it will try to reach. |
| marketing plan | Discusses how a company makes its customers aware of its products or services. |
| Competitive analysis | Indicates how the proposed business has an advantage over its competitors. |
| market analysis | This section presents research about your customer profile. The results help you determine your overall marketing and sales strategies. |
| contingency plan | Looks at the likely risks to the business, such as lower than expected sales and emergencies that might affect it. It then suggests a way to minimize risk. |
| growth plan | Looks at how the business will expand in the future. |
| financial plan | This section presents forecasts for the business. Data are usually shown in financial statements. The plan provides proof that the new business will be financially healthy. |
