| A | B |
|---|
| event triangle | formed by the interaction of the event. sponsors, and the fans. |
| exchange | The give and take between the event, sponsors, and fans. |
| Fans | Pay money for tickets to the event and receive entertainment from the event in return. Fans pay money to the sponsors and receive the sponsor's products and services during or after the event. |
| The event | receives money from the fans to provide the entertainment. Receives money from the from the sponsors to provide access to the fans. |
| The sponsors | Provide money to the event to receive access to the fans. Also provide products and services and in return receive money from the fans during and/ or after the event. |
| Game operations | involve the extensive planning and implementation of every aspect that takes place in and around the sports venue, excluding the sports game itself. Can cover parking, seating, player accommodations, scoreboard and message board operations, mascots, promotional giveaways and more. |
| fan-fun events | Halftime shows and other entertainment during a sporting event such as tossing free t-shirts, and other souvenirs to fans, are part of game operations |
| Gate | attendance and revenues |
| Game attractiveness | This influences attendance and is related to the current success of the team, star players, promotional activities, and venue amenities. |
| executive event producer | At major event production companies, this person oversees all game or event operations, and often has hundreds of people reporting to them. |
| booking agent | A firm that contracts with the venue on behalf of performers. |
| The Oscars | Given by the Academy of Motion Picture Arts and Sciences... Awards for movies |
| trailer mash-up | A promotion meant to create excitement, which combines the short ads, or trailers, for all of the all of the award nominated films into one short film that is posted online for the Oscars. |
| The Grammys | These are given by the National Academy of Recording Arts and Sciences. The awards include 30 fields of music, such as pop, country, and classical, and 82 subcategories. |
| The Emmys | Three sister branches of the same 12,000 member organization give out these awards for television shows |
| The Tonys | These are given by the American Theatre Wing and The Broadway League to professionals in live theatre for distinguished achievement on Broadway. |
| The Cannes International Film Festival | This has been held in France for more than 65 years. The purpose of the festival is to promote the film industry worldwide. |
