| A | B |
|---|
| Business Plan | written map for beginning and growing a business; includes a mission, business goals and objectives |
| Mission | clear broad statement describing the purpose of the organization |
| Goals | general statements of what needs to be achieved and accomplished to achieve the mission |
| Objectives | specific, time-sensitive accomplishments used to measure the progress toward achieving goals and the mission statement |
| Market Analysis | describes the current condition of the industry and forecasts where the industry is moving in the next three to five years |
| Target Market | describes who a business is providing services for |
| Focus Groups | soliciting individuals to consume a product and provide proactive feedback |
| Survey | questionnaire asking various questions about people’s interest in a product |
| Organizational Structure | clear managerial structure for each function of the business |
| Hierarchical Structure | organizational structure in which business functions are subordinate to the other |
| Learning Based Structure | allows functions to work together; they are not subordinate to each other |
