| A | B |
|---|
| advertising | The public promotion of something such as a product, service, business, or event, to attract or increase interest in it. |
| Mass Media | Channels of communication, such as television, radio, and newspapers. |
| Print Media | Use words and pictures to communicate |
| Examples of Print Media | newspapers, magazines, signs, and billboards |
| Newspapers | These allow advertisers to target people within a certain area, but they have a short life. |
| Magazines | Most of these are national and appear every week or month. |
| Magazine ads | These have a longer life than newspaper ads. |
| Television advertising combines these things: | Sounds, images, and motion |
| Length of most TV ads: | 30 seconds |
| Advantage of special interest magazines like Sports Illustrated | Make it possible to reach target markets on a large scale. |
| infomercial | A unique type of TV ad that is a 30 minute commercial. |
| Advantages of TV ads | They can reach a wide audience and can also reach target markets by showing ads during certain types of shows. |
| Direct-mail advertising | consists of ads sent by mail to people's homes and businesses. |
| Directory advertising | This appears mostly in phone books and is especially useful for local advertisers. |
| Disadvantage of directory ads | They have to compete with other similar ads. |
| Radio Ads | These use music, dialogue and sound effects to get a listener's attention. |
| Disadvantage of radio ads | May not be as effective as TV or magazine ads because they can not use images. |
| pop-up ads | appear in a new browser window on a web page. |
| Banner Ads | displayed across the top or bottom of a web page. |
| webcast | This often consists of a live broadcast on the internet. |
