| A | B |
|---|
| Markup language | Series of commands used to format, organize, and describe information on a page |
| WAP | Comm. protocol that includes a markup lang & provides a standard for wireless devices to access the Internet |
| Front-end issues | Factors that affect the accessibility and presentation of a Web page to an audience |
| Relational database | Collection of info that can be sorted, altered, and placed into other similar structures for retrieval |
| WCAG | Set of guidelines for ensuring Web site accessibility to all users, including those with disabilities |
| WML | Markup language that allows the text portions of Web pages to be presented to wireless devices |
| Back-end issues | Factors that affect the operations of a Web site, such as file download times, file names, and file locations |
| Branding | Process of establishing name recognition for a company or product |
| Interpreter | Server-side program installed to help CGI applications connect Web pages to databases, as well as other functions |
| Push technology | Communications method in which clients automatically receive new information about your product |
| WAP | Standard protocol that wireless devices use to access the Internet |
| Multipurpose Internet Mail Exchange | Protocol that enables operating systems to map file name extensions to corresponding applications to automatically process files downloaded from the Internet |
| Graphical User Interface (GUI) | Program that provides visual navigation with menus and screen icons, and performs automated functions when users click command buttons |
| Web Accessibility Initiative | Provides a universal set of standards promoting accessibility |
| Mind share | Adopting catchy words, phrases and sound bites that help the general public identify a product, person, or service. |
| Mailing list server | E-mail server that regularly sends e-mail messages to a specified list of users |
| Spam | Unsolicited and unwanted e-mail; online junk mail |
| Cookie | Text file that contains information sent between a server and a client to help maintain state and track user activities |
| Structured Query Language (SQL) | Language used to create and maintain professional, high-performance corporate databases |
| Bandwidth | Amount of info, sometimes called traffic, that can be carried on a network at one time |
