| A | B |
| Lines | can be straight or curved...they can indicate motion or direction |
| Hue | is another word for color. |
| Chroma | is the intensity or purity of color. |
| Tint | is a color mixed with white. |
| Tone | is a color mixed with gray. |
| Shade | is a color mixed with black. |
| Brightness | the quantity of light reaching a viewer's eye. |
| Contrast | Elements that are noticeably different |
| Analogous colors | are adjacent to each other on the color wheel |
| Complementary colors | are opposite each other on the color wheel. |
| Shapes | are enclosed objects that can be created by line or created by color and value changes that define their edges. |
| Texture | is the surface look of an object created by varying dark and light areas. |
| Movement | is the use of lines, color, and repetition to create the illusion of motion. |
| Balance | is the act of comparing or estimating two things, one against the other, and the contrast between: |
| Symmetrical Balance | Having elements evenly distributed on both sides |
| Asymmetrical Balance | Uneven distribution of elements on both sides |
| Radial Balance | Radiating or coming from the center of a design |
| Unity | The correct balance of composition or color that produces a harmonious effect. |
| Emphasis | To express with particular stress or force. |