| A | B |
|---|
| Life cycle | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
| Management | The process of coordinating resources in order to accomplish an organization's goals |
| Niche | The small segment of the total market interested in a subject |
| Market analysis | A systematic study of the market |
| Marketing plan | A set of procedures or strategies for attracting the target customer to a business |
| Physical resources | Material items used to accomplish another activity |
| Product | The good, service, or idea a business offers its customers |
| Market position | The rank of a particular business in a specific market |
| Operations | The day-to-day activities required for continued business functioning |
| Product development | The efforts involved in the creation of a new product |
| Product promotion | A type of promotion that aims to persuade consumers to buy a good or service |
| Marketing | An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders |
