| A | B |
|---|
| Actualize | To make a reality of something; to turn a business idea into reality |
| Business sustainability | The successful long-term management of an organization’s financial, social, and environmental risks, opportunities, and obligations |
| Copyright infringement | A violation of the rights of the person who owns a copyright |
| Corporate social responsibility | The duty of businesses to contribute to the well-being of society |
| Nepotism | The practice of using one’s power or influence to benefit one’s friends or relatives |
| Patent infringement | A violation of the rights of the person who owns a patent |
| Puffery | An unsubstantiated exaggeration or overstatement typically used for self-gain; most frequently used in advertisements, sales presentations, and financial forecasts |
| Trademark infringement | The reproduction, counterfeiting, copying, or imitation, in commerce, of a registered mark |
| Fairness | The ability to make judgments without favoritism or self-interest; engaging in fair competition and creating equal relationships |
| Spin | A dishonest way of presenting a person or situation |
| Transparency | The quality of being just as one seems; being open and truthful when communicating |
| Viability | The long-term value of your choices |
