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Java Games: Flashcards, matching, concentration, and word search. |
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| Brand extension | The brand strategy of using successful brands to introduce new products |
| Brand insistence | The stage of brand loyalty in which consumers insist upon buying a specific brand |
| Brand licensing | The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee |
| Brand loyalty | Customers’ allegiance to a particular brand |
| Brand mark | A distinctive symbol, design, sound, or group of letters which is seen or heard but cannot be spoken |
| Brand name | The part of a brand which can be spoken, such as a word, a phrase, a letter, a number, or any combination of these |
| Brand positioning | A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors’ brands |
| Brand preference | The stage of brand loyalty in which consumers prefer to purchase a certain brand but will accept substitutes if the brand is not available |
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Business Marketing Teacher, Career Technical Education |
CENTRAL CABARRUS HIGH SCHOOL |
| Concord, NC |
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