| A | B |
|---|
| Brand recognition | The stage of brand loyalty in which consumers become aware of a brand and know a bit about it |
| Brand strategies | The actions a business takes with a brand in order to accomplish its goals |
| Branding | The ongoing decision-making process about the use of brands |
| Co-branding | A brand strategy that involves businesses joining forces for mutual benefit and to increase brand recognition, customer loyalty, and sales for the brands involved |
| Differentiation | The act of distinguishing between or separating two or more things |
| Family brand | A category of brands in which one brand is used for a group of related products in a product line |
| Generic item | An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion |
| Individual brand | A category of brands in which different brands are used for products owned by one company |
