| A | B |
|---|
| Intermediaries | Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services |
| Manufacturer’s brand | Brand for which the manufacturer assumes all the responsibility of branding |
| Market share | An organization’s portion of the total industry sales in a specific market |
| Private brand | Brands owned by intermediaries |
| Product brand | A name, term, symbol, design, or combination of these elements that identifies a product and distinguishes it from competitors’ products |
| Product line | A group of related product items |
| Taboo | Something that is forbidden or avoided due to cultural beliefs |
| Trade character | A brand mark that has been personified and made to seem lifelike |
| Trade name | The name that is used to identify a company or an organization |
| Trademark | A brand that is owned by a business; designated by the symbol ™ |
| URL | Uniform Resource Locator; website address |
