| A | B |
| Bankruptcy | An unethical business increases its risk of |
| Illegal | Businesses may engage in unethical practices because the practices are not |
| Public Image | An unethical business may build a negative |
| Stakeholders | Businesses must fulfill obligations to |
| Foreign Cultures | Businesses may engage in unethical practices because they are acceptable in |
| Law | Business ethics are not the same thing as business |
| Code of Ethics | Most industries have specific |
| An unethical business may lose | Customers |