| A | B |
|---|
| Clayton Act | A federal law that prevents price discrimination |
| Robinson-Patman Act | A federal law that prevents price discrimination |
| Sherman Antitrust Act | A federal regulation intended to prevent monopolies from forming and prices from being fixed |
| Wheeler-Lea Act | A federal law that prevents businesses from deceiving customers through pricing strategies |
| Consumer Goods Pricing Act | A federal law that gives retailers the right to establish a product’s final price |
| Costs | The expenses involved with manufacturing, promoting, and distributing a product |
| Elastic demand | A market situation in which small price changes have a big impact on product sales |
| Inelastic demand | A market situation in which price changes have little to no impact on product sales |
| Demographic segmentation | The division of a market on the basis of its physical and social characteristics |
