| A | B |
|---|
| Fixed costs | Business costs that are not affected by changes in sales volume |
| Geographic segmentation | The division of a market on the basis of where customers are located |
| Market demand | The quantity of a good or service that buyers are ready to purchase at a given price at a particular time |
| Market segmentation | The division of a total market into smaller, more specific groups |
| Penetration pricing | A pricing strategy that involves setting prices lower than those of the competition |
| Place | Marketing element focusing on considerations in getting a selected product in the right place at the right time |
| Place smoothing | The process of dividing a venue into different sections and pricing tickets accordingly |
| Price | Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products |
