| A | B |
|---|
| Competition | Coca-Cola takes notes on Pepsi’s new marketing campaign. |
| The Economy | The current stage of the business cycle is prosperity. |
| Government | A new minimum-wage law has taken effect. |
| Society and Culture | There are more working moms than ever before. |
| Technology | Advances have been made to make computer processing even faster |
| Demographics | The average age of the population is older than it was 10 years ago. |
| Environmental Scanning | Can Identify Challenges and Opportunities |
| Going Green | Concerned with fuel efficiency and "carbon footprints |
