| A | B |
|---|
| Brand competition | Competition between two similar products |
| Business cycles | Periods of expansion and contraction in economic activities |
| Carbon footprint | A measure of the impact of human activity on the environment |
| Competition | The rivalry between two or more businesses to attract scarce customer dollars |
| Culture | The customs, habits, and traditions of a particular group of people |
| Currency exchange rate | Specification of how much two currencies are worth in relation to each other (also known as exchange rate and foreign exchange rate) |
| Demographics | The physical and social characteristics of the population |
| Dynamic | Changing; changeable (able to be changed) |
