| A | B |
| Political climate | Government environment |
| Prosperity | A state of economic growth |
| Recovery | A period of time in which an economy grows from recession to prosperity |
| Social and cultural attitudes | The belief and feelings of people in a society that cause them to act in certain ways |
| Political stability | The degree to which a government is free from turmoil |
| Society | A group of individuals who share an environment |
| Recession | A state of economic decline |
| Opportunity | A favorable situation in the environment surrounding your business |