| A | B |
|---|
| Strategic planning | Long-range planning (three to five years) for the company as a whole |
| Subsidy | Government financial help given to a business |
| Tactic | A plan for accomplishing a specific goal |
| Unemployment rate | The percentage of the workforce that is unemployed |
| Substitute products | Two different products that satisfy the same need |
| Threat | Any unfavorable situation in the environment surrounding your business |
| Weakness | Any limitation or shortcoming your business has that can keep you from achieving your objectives |
| Strength | Any resource or capability your business has that can help you gain a competitive advantage in your industry |
