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Java Games: Flashcards, matching, concentration, and word search. |
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1.01/1.02 Marketing Vocabulary Review
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| Marketing | The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
| Marketing Concept | A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals. |
| Channel Management | The process of identifying, selecting, monitoring, and evaluating sales channels, also known as channels of distribution. |
| Market Planning | The process of determining activities, goals, objectives, and procedures to carry out strategies to attract target customers |
| Marketing-Information Management | The process of gathering, accessing, synthesizing, evaluating, and disseminating information. |
| Pricing | Involves determining and adjusting prices to maximize return and meet customers’ perceptions of value. Also involves deciding how much to charge for products so customers will want to buy and businesses will make a profit. |
| Product/Service Management | The process of obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities. May also include generating ideas for new products, improving or updating existing products, and removing products from the market. |
| Promotion | Communicating information about goods, services, images, and/or ideas to achieve a desired outcome. Promotion informs, persuades, or reminds customers about a business and/or its products. |
| Selling | Involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities |
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Teacher - Business, Marketing, & Finance |
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