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1.04 Marketing Vocabulary Review

AB
GoalsAn objective you plan to fulfill or accomplish
Marketing MixA combination of the four elements of marketing—product, price, place, and promotion.
PlaceRefers to getting a selected product in the right place at the right time
PriceRefers to the amount of money a business asks in exchange for its products
ProductRefers to the goods, services, or ideas a business will offer its customers.
PromotionRefers to the various types of communication that marketers use to inform, persuade, or remind customers about their products.
StrategyA plan of action for achieving your goals and objectives
TacticsSpecific actions used to carry out strategies


Teacher - Business, Marketing, & Finance

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