| A | B |
|---|
| Market | A person who has an unfulfilled desire and is financially able and willing to satisfy that desire |
| Market Segmentation | Designing products for a specific group of customers |
| Marketing Segments | Well-defined and specific groups of customers |
| Mass Marketing | When sellers design products that will appeal to most buyers and direct their marketing activities to the whole market. |
| Target Market | Customers that are grouped by their similarities and the particular group of customers that the business seeks to attract to buy their product |
| Behavioral Segmentation | Customers are divided and grouped based on how they respond to a product |
| Demographic Segmentation | Divides a market on the basis of its physical and social characteristics, including gender, origin or heritage, religion, socioeconomic status, and life stage. |
| Geographic Segmentation | Customers are grouped based on the geographic location they live in such as regions, states, cities, and neighborhoods. |
| Psychographic Segmentation | Customers are grouped based on their lifestyles and personalities |
