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Java Games: Flashcards, matching, concentration, and word search. |
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| Advertising | Any paid form of nonpersonal presentation of ideas, images, goods, or services |
| Brainstorm | To use a creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting |
| Focus group | A group formed for the purpose of discussing a specific topic |
| Market research | The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences |
| Niche | Unique role |
| Positioning | A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers |
| Product | Marketing element referring to what goods, services, or ideas a business will offer its customers |
| Brand | All the combined impressions and experiences associated with a particular company, good, or service |
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Business Marketing Teacher, Career Technical Education |
CENTRAL CABARRUS HIGH SCHOOL |
| Concord, NC |
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