| A | B |
|---|
| Product differentiation | A strategy for making a product appear different from similar products on the market |
| Slogan | A phrase that is easy to remember |
| Unique selling proposition | A one-of-a-kind attribute of a product or brand that separates it from the competition |
| Benefit | An advantage customers receive from using a product |
| Focus group | A group formed for the purpose of discussing a specific topic |
| Product differentiation | A strategy for making a product appear different from similar products on the market |
| Advertising | Any paid form of nonpersonal presentation of ideas, images, goods, or services |
| Target market | The particular group of customers a business seeks to attract |
| Bussharts Room | 404 |
