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Java Games: Flashcards, matching, concentration, and word search. |
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MP002 - 2 PICK THE MIX ME11
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| Marketing concept | A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals |
| Media | The message channels used by a seller to promote a good, service, or idea; e.g., radio, television, newspapers, magazines, Internet |
| Personal selling | The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities |
| Marketing mix | The combination of the four elements of marketing—product, place, promotion, and price |
| Place | Marketing element focusing on considerations in getting a selected product in the right place at the right time |
| Price | Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products |
| Profit | Monetary reward a business owner receives for taking the risk involved in investing in a business |
| Income | The money received by resource owners and by producers for supplying goods and services to consumers |
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Business Marketing Teacher, Career Technical Education |
CENTRAL CABARRUS HIGH SCHOOL |
| Concord, NC |
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