| A | B |
|---|
| Promotion | Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products |
| Public relations | A function of business designed to establish good relations between the business and the public |
| Publicity | Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it |
| Resource | Any item that is used to produce goods and services |
| Sales promotion | Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases |
| Tactics | Specific actions that will be used to carry out strategies |
| Value | The amount of satisfaction a good or service will provide a customer |
| Warranty | A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected |
| Quality | The degree of excellence of a good or service—how good it is |
| Strategies | Plans of action for achieving goals and objectives |
