| A | B |
|---|
| Behavioral segmentation | The division of a market on the basis of customers’ responses to a product |
| Hijab | A head scarf worn in public by some Muslim women; can also be used to describe the Islamic dress code for Muslim women, which requires them to dress modestly in public |
| Demographic segmentation | The division of a market on the basis of its physical and social characteristics |
| Industrial market | A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods |
| Geographic segmentation | The division of a market on the basis of where customers are located |
| Market | A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire |
| Lifestyle | The way in which people lead their daily lives; determined by their income, interests, and activities |
| Consumer market | A customer or potential customer who purchases goods or services to satisfy personal desires |
