| A | B |
|---|
| Market segment | One of the groups into which the total market is divided |
| Socioeconomic status | An economic and sociological measure of a person’s income, education, and occupation |
| Mass marketing | Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing |
| Segment marketing | The classification of customers into similar groups to appeal to one or more individual segments |
| Personality | An individual’s qualities or traits and behavior |
| Target market | The particular group of customers a business seeks to attract |
| Psychographic segmentation | The division of a market on the basis of customers’ lifestyles and personalities |
| Market segmentation | The division of a total market into smaller, more specific groups |
| Target marketing | The identification and selection of markets for a business or for a product |
| Undifferentiated marketing | Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing |
