| A | B |
|---|
| Agents | Intermediaries that assist in the sale and/or promotion of goods and services but do not take title to them |
| Channels of distribution | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user |
| Direct channel of distribution | A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user; also known as direct distribution |
| Industrial distributor | A channel member that buys industrial goods and sells them to industrial users |
| Goods | Tangible objects that can be manufactured or produced for resale |
| Indirect channel of distribution | A channel of distribution in which goods and services move from the producer to intermediaries and then to consumers or industrial users; also known as indirect distribution |
| Industrial goods | Tangible items that will be consumed by industrial users |
| Consumer goods | Tangible items produced for personal use |
| Product | A good or service that a company sells to customers |
