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Java Games: Flashcards, matching, concentration, and word search. |
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| Competition | The rivalry between two or more businesses to attract scarce customer dollars |
| Marketing | An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders |
| Exchange price | The amount of money that the buyer is willing to pay and the seller is willing to accept for a good or service |
| Marketing mix | The combination of the four elements of marketing—product, place, promotion, and price |
| Market | A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire |
| Marketing research | The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern |
| Market share | An organization’s portion of the total industry sales in a specific market |
| Discount store | A retail store competing on the basis of low prices and offering limited customer service |
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Business Marketing Teacher, Career Technical Education |
CENTRAL CABARRUS HIGH SCHOOL |
| Concord, NC |
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