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MP-013 Glossary 2/3

AB
Mass mediaSources of information that reach large audiences; television, books, magazines, newspapers, radio, movies, and the internet
Long-range forecastingSales forecasting that predicts sales for periods of more than two years; used when making strategic plans to develop new products, enter new markets, build new facilities, etc.
Operating costsThe ongoing, day-to-day expenses of running a business that are not directly related to production
PeriodicalA magazine or newspaper
Market conditionsFeatures of the current marketplace (e.g., interest rates, level of competition, employment rates)
Market SegmentA group of people who share the same characteristic(s) (e.g., age, nationality, gender)
ObjectiveNeutral; unbiased
InventoryThe goods a business has in stock


Business Marketing Teacher, Career Technical Education
CENTRAL CABARRUS HIGH SCHOOL
Concord, NC

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