| A | B |
|---|
| Product life cycle | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
| Production costs | Expenses directly associated with the creation of products (e.g., raw materials) |
| Quantitative forecasting | Sales forecasting that is based on the analysis of hard facts or numerical data |
| Short-range forecasting | Sales forecasting that predicts sales for periods of less than three months; used to aid in day-to-day decision-making regarding planning, scheduling, staffing, inventory, etc. |
| Sales forecast | A prediction of future sales over a specific period of time |
| Sales quotas | Specific selling goals set for members of the sales force |
| Segment | One of the groups into which the total market is divided; also known as market segment |
| Qualitative forecasting | Sales forecasting that is based on expert opinion and personal experience |
