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BUSINESS GLOSSARY 4

AB
BOARD OF DIRECTORSA group of people chosen to govern the activities of a corporation
BRAINSTORMINGA creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting
BOOK VALUEThe value of a company from an accounting point of view; calculated by subtracting liabilities and sometimes intangibles, such as patents, from assets; also known as stockholders’ or shareholders’ equity
BRANDAll the combined impressions and experiences associated with a particular company, good, or service.
BOTTOM LINENet outcome
BOYCOTTA union strategy in which union members refuse to buy a company's products.
BRAND COMPETITIONCompetition between two similar products
BODY LANGUAGEGestures, facial expression, tone of voice, or any other form of communicating without words; often called "silent language"


Business Marketing Teacher, Career Technical Education
CENTRAL CABARRUS HIGH SCHOOL
Concord, NC

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