| A | B |
|---|
| BABY BOOMERS | A term used to refer to individuals who were born between the years 1946 and 1964 |
| BANNER ADVERTISEMENTS | Promotional messages appearing on the WWW, usually at the top of web sites. |
| BANDWIDTH | The amount of information that can be transmitted over the Internet in a given period of time |
| BAR CODE | A symbol known as a Universal Product Code (UPC) containing merchandise information that can be read by an electronic scanner. |
| BILLBOARD | A type of outdoor advertising in which large signs are placed in prominent locations, often along highways. |
| BLEED PAGE | Magazine advertising production option that prints to the edge of the page, removing some or all of the white border. |
| BODY OF THE MESSAGE | The text, images, and sounds that appear in the large window when an e-mail is being created or when it is opened; also known as content. |
| BACK ORDER | Term used by shippers to refer to goods that are out of stock and will be shipped at a later date |
