| A | B |
|---|
| DATA GATHERING: | The process of collecting facts and figures |
| DATA PROCESSING: | Handling information, especially facts. |
| DATABASE: | Computerized storage for information and facts. |
| DATA MINING | The practice of analyzing large databases in order to generate new information. |
| DEMOGRAPHIC SEGMENTATION: | The division of a market on the basis of its physical and social characteristics |
| DEMOGRAPHICS: | The physical and social characteristics of the population |
| GEOGRAPHIC SEGMENTATION: | The division of a market on the basis of where consumers are located. |
| PSYCHOGRAPHIC SEGMENTATION: | The division of a market on the basis of consumers' lifestyles and personalities. |
