| A | B |
|---|
| marketing | creation and maintenance of satisfying exchange relationships |
| marketing mix | product, price, place, promotion |
| product | what a business offers customers to satisfy needs |
| distribution | involves the location and methods used to amkes products available to customers |
| price | the amount that customers pay for products |
| promotion | describes ways to encourage customers to purchase products and increase customer satisfaction |
| most important aspect of marketing | satisfying customer needs |
| product/service mgmt | designing, developing, maintaining, improving, and acquiring products or services |
| distribution | determining the best way to get a company's products or services to customers |
| selling | includes direct and personal communication with custoemrs to assess and satisfy their needs |
| marketing-info mgmt | is gathering and using info about customers to improve business decision making |
| financing | money from bank to a business, or a business to the customer |
| pricing | process of establishing and communicating the value or cost of goods and services to customers |
| promotion | using advertising and other forms of communication info about products, services, images, and ideas to achieve a desired outcome |
| sports marketing | using sports to market products |
| target market | a specific group of people you want to reach |
| disposable income | money that can be freely spent, after all bills are paid |
| demographics | age, gender, ethnicity, income |
| why do people wear clothing with logos of their teams? | fan loyalty |
| gross impressions | number of times a sponsor name or logo is shown during a game, commerical, event |
| timing | selling more products when team is winning, change strategy when team starts losing |
| entertainment marketing | as both marketing of a product and the use of etnertainment to attract attention to other products |
| entertainment | whatever people are willing to spend their money and spare time viewing, rather than participate in |
| new media | rolling billboards on sides of buses, subway cars with ad panels above, sports stadiums with sponsor's name |
| recreation | the renewing or rejuvinating of your mind or body with play or amusing activity |
| recreational activities | those involved in travel, tourism, and amateur sports, not tied with educational institutions |
| image | how the consumer view you |
| tourism | traveling for pleasure |
| niche travel | desinged for a group of people with a specific, special interest |
