| A | B |
|---|
| Adjusting Levels | Changing highlights, shadows, and mid-tones of a photo |
| Alignment | arranging design components in an organized and visually appealing manner |
| Color | hue, The visual perceptual property corresponding in humans to the categories called red, blue, yellow, green and others. |
| Color Correction | adjusting the color values of a photo to make them appear more realistic or to achieve the desired effect |
| Color Gamut | the range of colors that is defined by the color profile; when working within a given color profile, color choices are selected from the gamut |
| Color Profile | a pre-determined subset of specific colors assigned to an image; preset for devices like scanners, digital cameras, monitors, and printers so that the color of an image remains true from source to destination |
| Color Scheme | An arrangement or combination of colors that are carefully selected to capture the attention and/or set a mood for the user when viewing a project. |
| Contrast | the amount of separation between the darkest areas of a photo and the brightest areas; adding contrast causes a photo to look more defined |
| Deadlines | Specific dates/times when parts of a project are to be submitted for review and feedback to the client and any other partners. |
| Destructive Editing | changes the original photo in a way that cannot be reversed after saving and closing |
| Dithering | if a particular output device (monitor, web page, etc.) cannot display colors within the assigned color profile, this process peppers in pixels of similar colors to replace the colors that cannot be displayed |
| Exposure | the amount of light in a photo; under-exposed is not enough light, while over-exposed is too much light |
| Facing Page | – the two facing pages of any publication, spreadsheet, or web design |
| Feathering/blending | a technique used in computer graphics software to smooth or blur the edges of an element |
| File Name Conventions | agreed upon by designers, project managers and client, refers to the protocols that will be used when saving files |
| Font Families | collection of fonts that fall within a group or subset that are visually similar, but with minor variations (ex. Arial, Courier,Times, etc.) |
| Goals | an aim or desired result |
| Gutter | the space between columns of text or the space between the facing pages of a document that is designated for the binding |
| Illustrator | a draw program (vector graphic editor) that is commonly used for logos, icons, and other scalable graphics |
| Kerning | the amount of horizontal space between individual characters |
| Leading | is the vertical distance between lines of text |
| Margin | the part of the page that is above, below, and to the sides of a printed or web page |
| Master Page | allow you to create a consistent look and behavior for all the pages in your design, it provides a template for the other pages, with shared layout and function |
| Non-‐Destructive Editing | makes changes to the original photo that can always be reversed |
| Photo Manipulation | Any editing done to photographic imagery |
| Photoshop | a paint program (bitmap graphic editor) that specializes in photo manipulation |
| Placeholder Text | sometimes known as “dummy text” or “filler text,” placeholder text is used to display sample fonts, or to generate text for testing |
| Purpose of Project | the purpose of most products is to entertain, inform, persuade, or in some instances, a combination thereof, is set by the client with the professional input of the designer |
| Readability | The ease is which text can be read and understood |
| Retouching | removing unwanted elements and/or blemishes from a photo to enhance the visual quality |
| Serif | a small line attached to the end of a stroke in a letter or symbol |
| Sharpness | the clarity of detail in a photo |
| Smart Objects | converting a photo or graphic to a smart object allows it to be scaled, rotated, or warped without losing the original quality |
| Target Audience | a particular group at which a film, book, advertising campaign, etc., is aimed |
| Text Editing | Lets a user enter, change, store, and usually print text. |
| Text Wrapping | a feature that continues a line of text on a new line when the previous line reaches a specified length; helps create an organized and easy to follow layout |
| Tracking | the amount of horizontal space between characters within a word or sentence |
| Typography | the design and use of fonts and typefaces as a means of visual communication in a design |
| Visual Hierachy | using design techniques to carry the viewer’s eye from one component to the next; helps the audience process information in design and what is most important |
| White Space | the absence of text or graphics in a design; visual breathing room for the eye; helps avoid over-crowding and creates natural flow |
| Optimization | the act or process of making a design as fully perfect, functional, or effective as possible based on client feedback |
| Design Comps | the closest draft to the final product, provides a visualization of a product before it is professionally completed |
| Layer Comps | a snapshot of a state of the Layers pane, usually use multiple comps of a page layout to show clients |
| Proof Preview | a tool in Photoshop that allows you to preview what the published version of your work will look like |
| Client Feedback | a person's performance of a task, timeliness, adherence to project purpose, etc. used as a basis for improvement |
