| A | B |
|---|
| Allergy | A damaging immune response by the body to a substance to which it has become hypersensitive |
| Biodegradable | Capable of being decomposed by bacteria or other living organisms |
| Brand managers | Individuals within an organization who are responsible for an individual brand or group of brands |
| Carcinogen | A substance capable of causing cancer |
| Descriptive words | Words or phrases that seek to classify or describe |
| Design elements | Artistic characteristics such as color |
| Fair Packaging and Labeling Act | A 1966 law that tightened requirements for package labels and mandated that all labels offer adequate information concerning the packageÕs contents |
| Food and Drug Administration | The government agency responsible for protecting public health by ensuring the safety of drugs |
| Genetically modified organisms (GMOs) | An organism whose genetic material has been altered by means of genetic engineering |
| Intangible | Not able to be touched; not having physical presence |
| Label | A small piece of paper or other material that is attached to an object for the purpose of categorizing or providing information about the object |
| Packaging | Materials used to wrap or protect goods |
| Planned obsolescence | The practice of designing a product to become obsolete |
| Product | A good or service that a company sells to customers |
| Product life cycle | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
| Product managers | Individuals within an organization who are responsible for an individual product or group of products |
| Product mix | The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals |
| Product/service management | A marketing function that involves obtaining |
| Quality | The degree of excellence of a product |
| Reposition | To change the nature or image of a product to target a new or wider market |
