| A | B |
|---|
| a lasting, general evaluation of people, objects, advertisements, or issues | an attitude |
| the first element in the traditional communications model | source |
| A component of the ABC model of attitude | behavior, cognition, and affect |
| this hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another | low-involvement |
| refers to the perceived social value of a message source | source attractiveness |
| this type of commerce takes place mostly through cell phones mostly | m-commerce |
| Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is | internalization |
| A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in this type of decision making | cognitive |
| Evaluating the effort when we need to make a particular choice is called the | constructive process |
| first stage in the consumer decision-making process | problem recognition |
| Features actually used to differentiate among choices | determinant attributes |
| occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state | Problem recognition |
| Decisions driven by our emotional responses to a product | affective |
| occurs when a consumer uses a selected product and decides whether it merits his/her expectations | post-purchase evaluation |
| purchasing more of an item than you actually need because of a current feeling/emotion | purchase momentum |
| Others who are present in a consumer's physical and social environment when purchases | co-consumers |
| includes a buyer, a seller, and a product or service and other factors | consumption situation |
| always feeling "pressed for time" refers to a term known as | time poverty |
| includes the shopping experience, point-of-purchase stimuli, and sales interactions | purchase environment |
| The psychological dimension of time or how it is experienced is an important factor in this mathematical study | Queuing theory |
| acknowledges that marketers will be more successful when they communicate with consumers who have already agreed to listen to them | permission marketing |
| typical antecedent state that a consumer might experience as he or she approaches the purchase environment | time pressure |
| a general attitude toward shopping | shopping orientation |
| a simulated outdoor environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail store is ane xample of | landscape theme |
| the conscious designing of retail space and its various dimensions to evoke certain effects in buyers | Atmospherics |
| Power that is granted by virtue or a social agreement | legitimate power |
| describes the capacity to alter the actions of others | Social power |
| If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power | referent |
| reasons consumers conform | commitment, cultural pressure, dear of deviance |
| argue(s) that each of us has several "selves that relate to groups." | Social identity theory |
| frequently able to influence others' attitudes on behavior | Opinion leaders |
| new kind of avoidance group that has grown in popularity through the Web | anti brand communities |
| Within groups, informal rules of behavior | norms |
| a marketing intermediary retained by a consumer to guide what that consumer buys | surrogate consumer |
| Consumers who buy everything in sight | spendthrifts |
| Money available to a household over and above what is required to have a comfortable standard of living | discretionary income |
| best predictor of major expenditures that do not have status or symbolic value | income |
| an economy that is driven by a fairly small group of rich people | plutonomy |
| group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word | High-content culture |
| a group whose members share beliefs and common experiences that set them apart from others | subculture |
| fastest gorwin American ethnic subculture | Asian Americans |
| new immigrants adopt products, habits, and values they identify with the mainstream culture | assimilation |
| process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures | de-ethnicization |
| lack of marketing information about religion is primarily due to | religion being somewhat of a taboo subject among researchers |
| a mother, a father, and at least one child | nuclear family |
| church that serves 2000 or more congregants per week | megachurch |
| the most powerful age segment economically in the United States | baby boomers |
| consists of people of similar ages who have undergone similar experiences | age cohort |
| culture is best described as a society's | personality |
| usually dictate what is right and wrong, acceptable or unacceptable | norms |
| Advertising to teens typically depicts | "in" teens using the product |
| In the cultural production process, the people who control the flow of information between producers and customers | cultural gatekeepers |
| Wedding rice, birthday candles, and diplomas | examples of ritual artifacts |
| A story containing symbolic elements that express the shared emotions and ideals of a culture | myth |
| functional area of culture most closely related to the idea of a common worldview | Ideology |
| In a story, this represents two opposing ends of some dimension such as good versus evil | bianary opposition |
| the way people maintain an orderly social life | social structure |
| process where original meanings are transformed by outsiders | cooptation |
| Brands that we closely link to our rituals | fortress |
| a stage in the gift-giving process, where the giver procures an item to make some event | Gestation |
