| A | B |
|---|
| Preapproach | the first step in the sales process whereby the salesperson learns everything possible about the products and services offered, the target market, and the competition. |
| Suggestion Selling | occurs when the salesperson ask customers if they want to purchase related products. |
| Cold Calling | involves contracting potential customers at random without researching the customers' needs first. |
| Leads | information and data on prospective customers who have shown interest in the product or service and/or meet the definition of the target market. |
| Customer Management | building a customer base and carefully scheduling time spent with customers. |
| Ticket Brokers | registered businesses that legally buy and resell tickets to a variety of entertainment events and guarantee ticket authenticity. |
| Ticket Scalpers | individuals who sell tickets to major sporting and entertainment events, often outside of the venue on the day of the event, for inflated prices. |
| Group Packages | promotions that give special ticket prices to members of a group when tickets are purchased in large quantities. |
| Luxury Boxes | lavish rooms inside stadiums and arenas that allow corporate executives and some wealthy private individuals to entertain clients and friends while watching the events. |
| Club Seats | premium stadium seats usually located outdoors that provide a source of high revenue. |
