| A | B |
|---|
| High-content culture | group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word. |
| discretionary income | Money available to a household over and above what is required to have a comfortable standard of living |
| megachurch | A church that serves 2000 or more congregants per week |
| Social power | the capacity to alter the actions of others |
| subculture | defined as a group whose members share beliefs and common experiences that set them apart from others |
| cultural gatekeepers | the people who control the flow of information between producers and customers |
| myth | A story containing symbolic elements that express the shared emotions and ideals of a culture |
| referent | the type of power a person has when a consumer admires the qualities of another person and copies his or her behaviors |
| spendthrifts | Consumers who buy everything in sight |
| ritual artifacts | Wedding rice, birthday candles, and diplomas for example |
| income | The best predictor of major expenditures that do not have status or symbolic value |
| conform | People do THIS because of: cultural pressures, fear of deviance, commitment |
| assimilation | new immigrants adopt products, habits, and values they identify with the mainstream culture |
| plutonomy | an economy that is driven by a fairly small group of rich people |
| society's personality | Culture is best described as THIS |
| legitimate power | Power that is granted by virtue or a social agreement, such as the authority we give to police officers |
| Norms | dictate what is right and wrong, acceptable or unacceptable |
| Consumption situation | THIS includes a buyer, seller, and a product or service and other factors |
| Co-consumers | Other people who are present in a consumers physical and social environment when purchases are made |
| purchase environment | includes the shopping experience, point-of-purchase stimuli and sales interactions |
| time poverty | feeling of always being pressed for time |
| ABC | THIS model of attitude includes: behavior, cognition, affect |
| affective | Decisions driven by our emotional responses to a product |
| Source attractiveness | refers to the perceived social value of a message source |
| problem recognition | The first stage in the consumer decision-making process |
| determinant attributes | Features actually used to differentiate among choices |
| attitude | a lasting, general evaluation of people, objects, advertisements, or issues |
| constructive process | Evaluating the effort when we need to make a particular choice |
| Consumption situation | THIS includes a buyer, a seller, and a product or service and other factors |
| cognitive | A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in THIS type of decision making |
| source | the first element in the traditional communications model |
